ByteDance adds watermarking and IP guardrails to Seedance 2.0 as it begins cautious global rollout

Six weeks ago, a video of Tom Cruise fighting Brad Pitt on a rooftop went viral. It was, of course, not real. It was generated by Seedance 2.0, ByteDance’s AI video model, and it set off a firestorm that drew cease-and-desist letters from six major Hollywood studios, a formal denunciation from the M

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Ana Maria Constantin

📅 Mar 31, 2026·⏱ 1 min read·The Next Web ↗

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https://thenextweb.com/news/bytedance-seedance-watermarking-ip-global-rollout

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ByteDance adds watermarking and IP guardrails to Seedance 2.0 as it begins cautious global rollout

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ByteDance adds watermarking and IP guardrails to Seedance 2.0 as it begins cautious global rollout

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