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Home/Startups/How soap opera-TikTok hybrids became a billion-dollar business
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How soap opera-TikTok hybrids became a billion-dollar business

Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire r

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Theresa Loconsolo

📅 Mar 25, 2026·⏱ 1 min read·TechCrunch Startups ↗
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