Measuring Engagement Without Conversions: How We Evaluate MVPs at Inithouse

When you're running early-stage MVPs, the standard playbook breaks down fast. ROAS? Meaningless when you have 3 signups a week. Conversion rate? Statistically irrelevant on 40 sessions a day. We ran into this across our portfolio at Inithouse — 16+ products, most pre-PMF — and needed a measurement f