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Whoop’s fitness band is cool. Can it stay cool as the company grows?

Whoop founder Will Ahmed has spent 14 years building a health wearable beloved by elite athletes, and is now racing Oura — and the FDA, and the limits of consumer medicine — to turn it into something that could one day save your life.

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Connie Loizos

📅 Mar 28, 2026·⏱ 1 min read·TechCrunch ↗

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TechCrunch

https://techcrunch.com/2026/03/27/whoop-has-lebron-now-it-wants-your-mom/

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Whoop’s fitness band is cool. Can it stay cool as the company grows?

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Whoop’s fitness band is cool. Can it stay cool as the company grows?

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